Some small businesses have cut through the crowd by becoming strong influencers in their communities. More than talking the talk, these businesses have learned to walk the walk to gain their following.

Business owners and business executives who recognize the importance of connecting the dots in their business relationships reap the benefits of the resulting great connections.  These same businesspeople can and should apply those same principles outside the  business context to advance their personal and professional agendas. 

Network to connect the dots.  At its heart, networking is connecting the dots -- putting people together for their mutual benefit.  This can be connecting personal friends or professional colleagues to each other or to a preferred vendor.  When both parties derive value from the relationship, it is truly win-win, AND the parties applaud the matchmaker who put them together.  Want to make friends for life?  Help an acquaintance land his or her next position or take the time to open your network and give a job seeker relevant leads.

The dots can be connected much closer to home to equally satisfying results.  Any business owner who has recommended an employee for specialized, advanced training, and any business executive who recommends a business associate for promotion, knows firsthand the power of connecting people to experiences that enhance their development.  The recommended party appreciates the opportunity to be singled out to receive career advancement. 

Seek advisors with whom to connect.  Business owners and some c-suite executives learn it is lonely at the top.  They often lack peers with whom they can share their burdens and nagging doubts and vent their frustrations.  Advisors can serve as a great connection when businesspeople lack peers in whom to confide. 

Advisors can be formal or informal.  Formal advisors include an attorney or accountant  in whom businesspeople can confide with utmost confidentiality any business or personal information.  Informal advisors -- a kitchen cabinet if you will -- can include other business owners or executives who know the drill and have been down the path before. 

Connect with a group to connect more dots.  Don’t overlook the possibility of connecting with a group of like-minded individuals to share experiences and best practices and gain peer advice.  There are a myriad of possibilities.  Consider trade association groups within your industry, but also consider the benefit of joining peer advisory groups composed of noncompetitive business owners across industries.  These groups in the Columbus community include Women Presidents’ Organization (WPO), Entrepreneurs’ Organization (EO), Young Presidents’ Organization (YPO), World Presidents’ Organization (WPO) and Vistage. 

Joining a group for peer to peer conversations can be beneficial in several ways.  I have found it gives me food for thought based upon insights and best practices from another industry that can be put to work in your business.  It creates a community of business owners who understand what it is like to be a business owner and face the myriad of issues you face. It creates another forum of informal advisers you can reach out to when faced with a daunting issue you are not sure how to tackle. It has the benefit of setting aside time on your calendar to focus on your business rather than on running the business. It also frees you up – for at least the duration of that meeting -- to focus on those important, but not current matters that tend to get pushed aside in an effort to keep operations running smoothly.

Whether personally or professionally, we all gain when we connect the dots and make great connections.  Get started today.  What do you have to lose?

Susan D. Rector, Principal and member of the Management Committee at Schottenstein Zox & Dunn, provides legal counsel in all areas of business representation, including intellectual property and e-commerce law.  She assists smart, creative business people to advance their business objectives, protect intellectual property and create value for their businesses.  Her mantra is Gray Matter Matters^®. To learn more, visit www.graymattermatters.com or www.szd.com.  She can be reached at srector@szd.com.  

Many people don't like to write. Others are simply in a hurry to complete the task. Unfortunately, in either case it shows. It's easy to tell when a writer skips over what is arguably one of the most important steps in any writing task--proofreading. Missing words, glaring typos--these are things your reader will notice. And when you're writing for business, it's never worth the risk. The written word you produce is a reflection of you and your business. That's why it's important to allow for a few extra minutes to proofread your copy. Here are my favorite tips to help you spot the mistakes:

1. Take a break. As a general rule, I never submit any content the same day that I write it. Instead, I like to distance myself from the written copy for a while, and preferrably I like to sleep on it. It's amazing how different things look the next day. If your schedule doesn't allow for a 24-hour breather, build in at least 20 extra minutes. Visit the water cooler. When you return, you'll catch errors you didn't see before.
2. Look it up. You should know by now that spell check is not foolproof. This is the English language we're talking about, and it's plagued with words that sound the same and may or may not be spelled differently--but have totally different meanings. When in doubt, look it up. The dictionary is available online or in hard copy. Choose your weapon.
3. Give a speech. It may sound crazy while you're doing it, but reading aloud is the best way to uncover awkward sentences and errors in your writing. Reading aloud makes it easier to stumble over your mistakes, revealing them for the glaring errors they are. It's way too easy to overlook them otherwise.
4. Take it slow. Although everyone makes mistakes, most people don't realize it at the time. That means you need to slow down and look carefully - at - every - word. Some errors are easier to spot than others.
5. Learn from the past. Are you a poor speller? Reckless typist? Can't seem to get those commas in the right place? Maybe you're always tempted to write their when it should be there? Proofread the copy with a keen eye for the mistakes you make most often.

Like it or not, we are all writers. We send emails. We tweet. We post updates to Facebook, and we communicate via newsletters and memos. A few of us still write letters. To avoid embarrasing typos, misspellings and grammar errors, always keep your watchdog eyes on the copy.

Lori Murray is a professional magazine writer and copywriter. She loves to share her passion for the written word, and she often speaks to businesses about various writing and communications topics. To learn more about Lori Murray Writing & Communications, visit www.LoriMurray.com.

Imagine a bowl of vanilla ice cream. It’s nice. There’s nothing wrong with it. It’s fine. It’s OK.

Now take that same vanilla ice cream, put it in a chilled glass bowl and add toasted walnuts, hot fudge, rainbow sprinkles, a sparkler and a cherry on top, and it’s something special. A presentation like that makes any normal Tuesday night feel like a celebration!

Which way are you presenting your business? Fine, OK and nice, or something special?

If you are at the point where you really want to stand out, lead your industry and differentiate yourself from them competition, you are ready to take an active role in determining the exact space you want to hold in your ideal clients’ and partners’ minds. To do that, start by answering these three key questions:

1. What is the mental picture you want people to see when they think of you and your business?

You don’t have to be Lady Gaga to stand out in a crowd, but you do need to embrace what makes you, you and shine a light on it. Being a colorful accountant who always has a joke ready or a steady reliable accountant with horn rimmed glasses and a pocket protector are both great mental images and will help you to attract the kind of business you desire. Just put time and effort into stepping into your fullest self. Other examples of mental images are:

“She wears bright colors and seems happy all the time.”

“She’s very formal and is always in a business suit.”

“He’s hilarious – who else can get away with wearing Birkenstocks to Chamber meetings?”

Any one of those examples is fine as long it is exactly what you want. If you want to change or modify this mental image, start by determining your values. Take your values and marry them with your personality and the qualities that make you unique. Embrace all of these things in a bold way. That is how you attract your ideal clients. No plain vanilla. Just being more of who you are so you hold that space in their minds.

2. What emotions do you want others to feel when then think of you?

Maya Angelou said, “At the end of the day people won’t remember what you say or did, they will remember how you make them feel.”

Everything you do stimulates an emotional response whether you want it to or not. Even if you don’t know it, you leave every encounter with someone feeling a certain way, whether you meet in person, via social media, or simply by them viewing your business card, flyer or web site. So knowing that, why not be proactive about this and work to stimulate the emotion you want others to feel instead of leaving it to chance?

To take an active role in the emotions you make people feel, start by being aware of what you want to portray and sprinkle it in here and there. For example, say you want people to feel motivated, you may want to use quotes on your web site or use them as a jumping off point for your videos, articles or programs. Or if you want people to feel excited and alive, you may want to use colors and music that conjure energy, excitement and liveliness.

You can also ask yourself this question every time to you make a strategic decision such as creating a program, write copy for a web site, make a speech, create your logo, etc.:

If I do/say/write this, will it make people feel _________________? (Insert your desired emotion here.)

3. What is your promise to your clients and partners?

Think of it this way: What can people expect when they work with you? What outcomes can they expect each and every time? These are very powerful strategic questions to consider because the answer is the heart and soul of what makes you different from your competition. The answer to this question determines which one (yes one… singular) of the things that really matters the most to your clients to focus on.

Fed Ex is a great example of this. When they came on the scene, their promise was “overnight delivery guaranteed.” And their slogan epitomized it: “When it absolutely, positively has to be there overnight.” Here’s the thing: They weren’t the only carrier who offered overnight delivery, but they are the first to put it out there in a big bold way. Even though their promise has changed somewhat, it’s still what many people think of because they were so bold and followed through on their promise.

Questions for you to consider are:

• Is my promise obvious when someone visits my web site or looks at my marketing materials?
• Do I consider my promise when making business decisions or is this just an empty slogan?
• Does this promise really matter to my ideal clients?
• Am I following through on my promise?

Come back to these three foundational questions regularly because your answers will help guide your business decisions throughout the entire year. Your answers and how you apply them will help you to be that “party” in an ice cream bowl instead of vanilla.

Because let’s face it: plain vanilla is … plain. And you’re more special than that.

If you’d like to share this article or make a comment, please see this article on my blog.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com

When designing any marketing collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are personally immune to this reality, but studies show this is true for the vast majority of people. Knowing this will help you reach your ideal clients and customers and generate more sales. Here are my top six tips to apply when developing a flyer, brochure or any sales or marketing piece.

1. Use a Memorable Headline. Grab their attention quickly by answering this question that is in your reader’s head: What’s In It For Me? Let them know immediately that this flyer include information they need. Here is an example:

   “Do Your Marketing Materials Include These 6 Essential Components?”

   This headline got you reading this article, right? And therein lies my point!

2. Keep Their Interest. Now that you’ve gotten their attention, you must keep it. Do this by telling them exactly what your headline promises. No need for fluff – get right down to business. Tell them what they want to know starting with your first sentence or phrase. Don’t waste your valuable space on the flyer with unnecessary information. Make it easy for people to read by using bullet points and easy-to-read fonts. Speak to the emotion you are relating to or the struggle they are dealing with. If you can give them a guarantee, that’s even better. For example:

   “Stop having bad hair days with our “Everyday is a Great Hair Day” Guarantee.”

3. Benefits, Benefits, Benefits! You must create a desire for your product or service, and the best way to do that is spell out the benefits of your offer. You can tell them what they’ll gain from your offering or conversely, what they’ll lose if they don’t make the purchase. Use emotion-based words like new, younger, save, free, guarantee and so forth. Here’s an example:

   “Look and feel 10 years younger!”

4. Create a Clear Call To Action. Many people actually forget this part. It’s easy to do because in your mind, you’re thinking, “This is the greatest offer in the world! My phone will be ringing off the hook,” or “My store will be slammed!” However, if you don’t make it very clear what you want the reader to do, chances are you’ll never hear from them. Here are some good examples:

   “Click here to register today,” or “Call us today at XXX-XXXX,” or “Visit www.YourURL.com for this special,” or “Bring in this post card for a special offer.”

5. Use a P.S. Let’s face it. We’re all busy and are used to skimming things. This means that some people will only ready your headline at the top and the P.S. at the bottom. Use the P.S. to get your prospects to take action immediately. Here’s an example:

   “P.S. Order today and receive a free $27 candle! Order today at www.YourURL.com.”

6. Great Layout. While you need to cover the main benefits of what you’re selling, it’s also important to have some “white space” so you don’t overwhelm your reader. White space is nothing more than empty space on your flyer that gives your reader’s eyes a rest. Also, be sure to select colors and images that are congruent with your branding. Using two different fonts can be a nice touch to break up the words on your marketing piece.

While a flyer or brochure will not likely sell hundreds of products or services by itself, if you apply those basics to your next marketing piece and present it to the people you are building relationships with, you will enjoy much better results!

If you’d like to share this article or make a comment, please see this article on my blog.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

Case studies are a great way to communicate your value. You may have heard the saying that goes something like this: “Facts tell but stories sell.” This is the beauty of case studies. It showcases your expertise while telling a story. The story offers proof that your solution works.

There is a very simple yet effective way to write a case study. Here is the approach:

1. State the problem. In this part of the case study, you lay out the specific problem or issue your client was facing. In other words, what was annoying them. What issue were they enduring and ready to change? Paint a picture of what things were like before they started working with you. Include the kinds of results a person or company was experiencing before they worked with you. Look for how you can quantify this problem. Is it in dollars, stress, relationships or other consequences?
2. State your solution. Explain what you did with your client to alleviate the problem. Again, paint a picture by telling a story about how you started to address the issue at hand.
3. State the results your client experienced. This is your client’s “moment of zen!” This is the part of the story that shows your client having exactly what she or he wanted. Tell the reader what your client’s life was like after going through your program or applying your solution. Highlight features that are aligned with your brand message if possible. For example, if you want to be known as “the fastest matchmaker in town,” feature the timeframe in which your client started dating her dream guy.

Case studies are great ways to present the results you’ve helped others to create. Having case studies helps your prospects to put themselves in your clients’ shoes and to see that if you were able to help this person who was featured, you can probably also help them!

Happy case-study writing!

If you’d like to share this article or make a comment, please see this article on my blog.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com.

This article may be reprinted when the copyright and author bio are included.

Are you feeling stuck when it comes to promoting yourself and your business? If so, you are in good company. A recent study showed that women fall short of men in the area of self-promotion. While this study focused on women in corporate America, I believe the same is true for women in business for themselves. Self-promotion tends to get a bad rap, particularly from women. But what is at stake is the likelihood of building a sustainable business.

Here are seven myths and truths about self promotion, which I prefer to call “raising your profile.” It is my intention that these myths and truths will expand your vision of your profile-raising activities and practices. I hope that these myths and truths stretch your vision of what is possible for you as an authentic promoter of your work and the results you bring to your clients and customers.

Myth #1: It’s tacky to self-promote

Truth: Let me be blunt here: If you are not out there actively promoting your products and services, you are not changing as many lives as you could otherwise. It’s really as simple as that. There is nothing tacky about helping others. By letting others know exactly how you can help them, you are providing a valuable service to them. You are not doing any favors to yourself or to others by remaining “the best kept secret” in your industry.

Myth #2: It’s so hard to promote myself.

Truth: Having a plan of action to raise your profile is extremely empowering. Your plan gives you a sense of clear purpose, and every activity builds upon the next. Before you know it, you’ll leave a long trail of success behind you! And the more you put yourself out there, the easier it becomes. Trust me, the thought of attending a networking meeting or speaking to a group of even ten people used to make me shake in my boots! If you work on changing your mindset around this myth, you can create a major breakthrough quickly. It’s like Henry Ford said, “Whether you think you can or can’t, you’re right.” So instead of saying things like, “I can’t possibly speak in front of a group,” say this, “Speaking is fun and easy.” Say it until you believe it and then look for evidence that this is true in your life today. It’s there if you look for it. And then start small. Speak for your cat or your mom. Then a group of 3 friends and then finally, a group of five ideal clients at a casual spot like a Panera community room. Then, you’re on your way!

Myth #3: It takes a huge publicity budget and years upon years to raise my profile

Truth: Come on! You’re more creative than that! There are loads of things that you can do to become more known to your ideal clients. Some do require an investment, which is fine because you have to invest in yourself if you are an entrepreneur, but some are free or low-cost. For example, here are just a few things that I have personally done in the past few months, and you can too: wrote a book and held a successful book launch party, created an introductory CD to give to potential clients, been featured on TV and in the newspaper, been quoted in yet another business book and had a new headshot done. I am here to tell you that you don’t have to be a rocket scientist to create the image and high-level profile you desire. All you need is a plan and the moxie to implement it.

Myth #4: I need credentials first

Truth: Unless you are a doctor, dentist or other business owner that truly does need to be credentialed, the letters you desire after your name are not a requirement. You are enough. If you want to be certified in your profession, then absolutely go for it. But don’t think you have to wait until someone crowns you as an expert before you get started. By in large, people don’t care about the ABC’s behind your name. They just want to know that you can solve their problem.

Myth #5 : “Promoting” myself means “selling” myself, and selling is bad

Truth: If you don’t sell anything, then you are not in business. You have a “pretend” business or an expensive hobby. If you do not sell, then you are not enriching lives through your programs and services. Can we agree that your work changes lives? And that others need to know about you? If so, then it’s time to let go of this obsession with not wanting to sell. There is no shame in charging appropriately for the important results you help your clients and customers achieve.

Myth #6: The best way to raise my profile is by being on Oprah

Truth: Ok, being on Oprah, or now her new network is a dream for many of us, myself included. However, “being affiliated Oprah” is not a marketing plan. And many, many successful people have never been and will never be on Oprah. In fact, the vast majority of business people fit into this category. I don’t know about you, but I would be perfectly happy having a wildly successful business and never being on Oprah. Now, I’m not a dream squasher, so if this is truly important to you, create a plan and get training and other media experience so you will be ready when OWN, the Oprah Winfrey Network calls.

Myth #7 : If I’m worth my salt, my ideal clients will automatically come without a lot of promotion

Truth: This is so false. People need to hear your message between 9 and 27 times before they even remember your name, let alone buy from you. What that means is that you need to reach out to your potential clients up to 27 times before they even recognize that they have heard of you! How do you reach out? Through self-promotion activities like post cards, your ezine, phone calls, speaking and so forth. Even people who are slightly interested in your products and services need to learn that you are the real deal. They need to be convinced that you are credible and can help them solve their problems.

Action Step:

If you are like the majority of people who struggle with self-promotion, I encourage you to write out ten answers this question. In other words, fill in the blank at least ten times, although I’m sure you could fill this in at least thirty times. Be as specific as you can:

The results that others receive from working with me include: _________________.

Now, take your 10 answers and add them to the end of this sentence:

By holding myself back and not promoting my services, I am not able to help others _____________.

Get it? Got it? Good.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at http://www.richlifemarketing.com.

The economy is tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts  due to the state of the economy. Well, think again my friend! Now is the time to capture market share while your competitors are cocooning! Here are five questions to ask yourself about your marketing efforts which could lead to big results for your business.

1. Is it time to partner?

Many businesses are looking for ways to continue to increase their visibility without spending a lot more on marketing. Consider creating a partnership with another business. For example, you can create a strategic alliance with a similar business with complementary strengths. In this kind of partnership, you agree to share resources in a certain project. Benefits of such a partnership include access to your partner’s distribution channels, products, technology and intellectual property. You also have increased brand awareness through your partner’s channels without an expensive ad campaign. Think about who also serves your target market, and find a creative way to offer each other’s products and services to each other’s customers and clients.

2. Do I have a formal referral program?

Word of mouth advertising is critical at all times, and it can be your saving grace right now. It is simply not enough to hope that referrals will come your way. Design a formal referral program that will inspire your current and former customers and clients to bring business to you. It can be as simple as asking for referrals in conversation or in an email, and offering something special in return for the referral. Examples include a thank you note, a $5 Starbucks gift card, or a bottle of wine or gift certificate at a restaurant for more than a certain number of referrals in a month. Get creative with your referral rewards while keeping in mind what would motivate your clients and customers.

3. Am I continuing to network?

This is truly your moment to stand out in the crowd. While others are cutting back on networking and other forms of marketing, staying in the game will put you far ahead of the crowd. Remember that you have got to be in the game if you want to win! This is the perfect time to get out there and gain market share.

4. What can I do with what I already have?

Get creative! Find new ways of packaging your products and services and you can actually end up making more money! This technique of bundling your products and services can work well to serve your clients even better than before. For example, if you have ten products, try bundling them in 3 or 4 different packages. You can even charge more than the total sum of the individual products if you toss in a bonus or two. If you are a consultant or coach, you can even offer one hour of your time for free, which puts you in a direct conversation with a hot lead where you can demonstrate your expertise and upsell them into one of your programs. If you have a gift shop, consider creating a VIP membership program where customers pay a pre-determined monthly fee in order to receive exclusive benefits such as notifications of new arrivals, customer appreciation shopping days or special hours, discounts on certain things, a free gift on their birthday, VIP trunk shows, wine tastings , specials from other stores you partner with in your area, and so on. Think creatively about how to serve your customers and clients. The sky is truly the limit.

5. Am I getting in my own way?

Sometimes the hardest thing to do is think differently about our own businesses. We’re so used to doing things one way because we think, “That’s how I always do it” or “It can’t be done any other way.” It’s really important for us to “get out of our own way” and see our business from other perspectives. How do we get out of our own way? Ask your advisory group or mastermind for help, talk to a trusted colleague or friend or hire a coach.

I am not one of the alarmists who buys into the idea that the current state of the economy is so dire that we all need to close our doors and hide under our kitchen tables. The truth is that there is a lot of business going on these days. I see it in the malls, at restaurants, with my own business and my clients’ businesses. What can you do to stand out and capture market share?

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, publishes Smart Marketing, a free bi-weekly ezine featuring marketing tips, insider secrets and thought provoking articles designed to help the busy female entrepreneur become known as an expert in her field, build trust with clients and prospects and generate more income than ever before. Claim your free subscription today at www.richlifemarketing.com.

This article may be reprinted when the copyright and author bio are included.

I was talking with a client recently who was wondering out loud if she was really worth her salt. “What if I can’t help this client? What if they realize I don’t have an advanced  degree? Do I really have something of value to offer? Why would anyone buy a book that I write? I’ve only been doing this a few years.”

This woman had what I call “But It’s Just Me” Syndrome. In other words, she was thinking: When will they find out I’m a fake – it’s just little ole’ me?

Of course, she isn’t a fake. In fact, she’s light years from it. But her comments stood out to me because it showed me that even a business owner who is closing in on doing a million dollars in business this year can struggle with the same self-doubt that others do who are not yet at that level. I see it over and over. Many of us share the same thoughts, feelings and internal chatter. I believe that we are all more alike than we are different. Our commonalities are so much greater than we know.

If you find yourself suffering from “But It’s Just Me” Syndrome, here are some practical things that you can do to quickly distance yourself from energy-depleting thoughts and get you back on track so you can continue to serve the people you are meant to serve and enjoy your life:
1. Start hoarding: Keep every card, note, email and tweet that comes to you expressing gratitude. Post them on a bulletin board or somewhere you’ll see them frequently. If you get too many to keep out in clear view, place them in a binder. The great thing about having a binder is that you can take it to trade shows to help showcase your brilliance or just read through it from time to time to give yourself a boost.
2. Fill in the blank: “The results I help my clients achieve are…” Make a list of 30-40 results you have helped your clients achieve. The more specific you can get with this, the better. Take it in and realize how much you have given those clients. Perhaps it’s more organization, peace of mind, more money, clarity, focus, a strategy, a product they need, etc.
3. Read your testimonials: This is a very valuable tip, and it’s reason enough to collect testimonials! Yes, you should use testimonials in your marketing, but when you start to question your value or if it’s time to raise your rates, read through your testimonials and take note of how much you have helped others accomplish. It’s a real eye-opener.
4. Tally up the numbers: Start looking at your numbers. For example, how many people have you helped in the last year? How many new subscribers joined your ezine list? How many referrals have you gotten? Remember that people will not pay money to work with you, read your ezine or put their own reputations on the line if you’re not great at what you do. These statistics tell a compelling story about you and the value you bring to your community.
5. Pay it forward: Remember that most people you meet who are in business for themselves will struggle with “But It’s Just Me” Syndrome from time-to-time. In other words, you’re not the only one with occasional self doubt. Take a few minutes and write someone else a note or testimonial each month. Let them know how much you appreciate them. Specifically, tell them about the impact they have had on your life or business. Writing a letter like this does a couple of wonderful things. It allows you to feel and express gratitude while also lifting someone’s spirits. It’s a win/win!
 

These simple ideas can really give you a huge dose of motivation, remind you of how great you really are and add some pep to your step when you need it most.

© 2011 Meredith Liepelt, Rich Life Marketing

Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com.